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Novo Nordisk
Global Brand Campaign
ART DIRECTION | STORYBOARDS | MOTION | VIDEO EDIT
Novo Nordisk launched a global campaign to tell the story of how their hard work has driven change for obesity and diabetes care.
The core brand campaign and creative TVC required a suite of supporting assets. Alongside a skilled team of creatives and AMs, I led design and motion across static social, motion, DOOH and digital ads. The five month project resulted in hundreds of crafted assets ready to roll-out across different translations and markets including Brazil, Japan and Australia.
On socials, we created a batch of new content with a focus on snappy, social-first editing and textured visuals. We created a collection video and static assets that promoted the stories of Novo Nordisk's heritage in a scroll-stopping bitesize format that's proved successful on their Instagram and Linkedin.
TVC & Core Campaign creative
Agency: Golin & Virgo Health. Production: Knucklehead. Creatives: Giles & Steve.
Social Content
Animations: Ellen Stothart, Huw Samuels & Mikey Bramich
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