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Femfresh
Social Relaunch

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ART DIRECTION | SOCIAL DESIGN | ANIMATION | PHOTOGRAPHY

Therapy Agency was tasked with revitalising the Femfresh social channels. My creative partner and I led the project's art direction and design. Working closely with professional photographers and set designers, we created a vibrant suite of assets across content pillars, including product shots, lifestyle imagery, and playful stop-motion animations to bring their Instagram to life.

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Product photography
Art direction: Ellen Stothart & Irene Calvo. Photography: Amy Currell. Set designer: Elena Horn.

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Model photography
Art direction: Ellen Stothart & Irene Calvo. Photography: Elise Dumontet.

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Stop-motion animations
Art direction, photography & set design: Ellen Stothart & Irene Calvo

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