Exercising as an adult comes with aesthetic and performance pressures that can be a barrier for many, whereas children's movement is instinctive and playful. ASICS launched a campaign to bring back the joy of exercise we felt in childhood. To capture this playfulness, I created a campaign lock-up with custom type inspired by children's drawings for a crafty handmade feel. The campaign was seen on billboards across the UK and was featured on a wrap of Men’s Health magazine.