CRUMP & GRIND
Brand Identity

LOGO DESIGN | ILLUSTRATION | PACKAGING DESIGN

Crump & Grind is a homemade sourdough crumpet business, creating scrumptious small-batches for home delivery, markets and cafés. The brief was to design a brand that is eye-catching and quirky, but still retains the handmade, artisan feel.

The new logo uses a chewy, chunky typeface, paired with buttery yellow and rich brown primary colours to evoke texture and flavour. By retaining the original brand brown paper wrapping, we were able to keep an organic feel, and opted to add colourful, personality-filled stickers, which bring character and share essential info in a fun way. Nods to the brand’s coastal home in St Leonards-on-Sea come through the soft tones and seaside stripes.